Liked but the results are poor

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Only if you are sure you know how to control it! A viral post can become a double-edged sword if in inexperienced hands, and the so-called "Streisand effect" is always around the corner; In general, think about how you yourself use social media as a user : the main activity is "scrolling", most of the time from a smartphone.

This means you have just a few seconds to capture someone's attention as they scroll through their news feed - choose images, headlines and copy accordingly. DOWNLOADIt's true: potentially, everythin  can become Job Function Email List a story. It is not equally true, however, that every story is a good story. The success of a story can depend on many factors: content, communication channel, relationship with the public.



Often, however, the success of a narrative depends on how it is told . A fundamental truth to take into account also - and above all - when writing company stories . Corporate narratives are among the most used tools in Content Marketing : the company, according to the traditional logic of Storytelling, becomes the protagonist of a story and takes on characteristics aimed at personifying the organization.