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The number of Uniqlo stores decreases as the city level decreases.

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發表於 2024-3-6 11:19:05 | 顯示全部樓層 |閱讀模式
In highend shopping malls, UNIQLO stores always occupy the most conspicuous positions. Uniqlo seems to have become synonymous with urban fashion. Over the past years, the macroeconomic environment between China and Japan has been completely different—— China’s economy is booming and consumption power is increasing Japan's economy is in recession and consumption power has declined. Consumption power rises and falls, but there is still a big difference China's per capita GDP is less than  of Japan's, China's per capita GDP is US,, and Japan's per capita GDP is US.


When Uniqlo moved affordable basic models to China, it instead raise Armenia WhatsApp Number d prices  Uniqlo targeted the middle class and increased the price of clothing in the Chinese market by , but it was still lower than the price of European and American clothing. To this day, the number of UNIQLO stores in China's firsttier cities is much higher than that in third and fourthtier cities. Although the total number of stores in firsttier cities is not as good as that of new firsttier cities, the Uniqlo density in firsttier cities is higher. Data source UNIQLO official website The Uniqlo density in firsttier cities is much higher than that in other cities.





There are cities in Beijing, Shanghai, Guangzhou and Shenzhen, with an average of Uniqlo stores in each city  stores in Beijing, stores in Shanghai, stores in Guangzhou, and stores in Shenzhen. In contrast, the Uniqlo content in third, fourth, fifth and sixthtier cities is much lower, with many cities having only one Uniqlo. Data source UNIQLO official website In the past years or so, UNIQLO has focused on firsttier cities because of its strong commercial radiation capabilities—— The four major cities of Beijing, Shanghai, Guangzhou and Shenzhen have a strong influence on the commercial activities of surrounding cities and regions, driving the economic development of BeijingTianjinHebei metropolitan area, Yangtze River Delta metropolitan area, Pearl River Delta metropolitan area and other regions.

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