And you are right. why and how

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And study the impact of this limit on your commercial performance. Here, I refer you to what we saw for the question how many times to follow up with a prospect at the start of the article. The net point will also give you some elements. . Document your business process At a minimum, to carry out good commercial followups, you must know how to answer the following two questions How many stages are in your sales cycle? How long is your sales cycle? We often talk about marketing pressure being too strong for certain prospects, but thats nothing compared to ecessive commercial pressure. Depending on the stage a prospect is in, there is a rhythm to follow.


Buyer journey the length of the sales cycle  Inbound Marketing At the Albania WhatsApp Number start of the journey, we can allow ourselves to be a little  pushy  to get that famous first echange, that first meeting. On the other hand, when your commercial proposal has been sent, it is a good idea to slow down a little to have surgical reminders by using in particular the Trigger Event visit to your site or opening of your commercial emails. But without a commercial process, you will tell me that it will be complicated.  to do a commercial process To define and document your sales process, here is a complete guide . .





Automate your reminders intelligently! Thats it, you master your sales process and know how to follow up with a prospect effectively. Congratulations ! The time has come to automate all of this. But be careful automation is a pharmacon. What does it mean ? That means its both the cure and the poison. Automation is the right remedy to have time to ensure optimal followup with all your prospects. Yes. But it is also a fatal poison for your commercial performance because automating any way will only have negative repercussions on your conversion rate.