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Below is an example of a community I added. Community positioning Group nickname: Shi Duanzheng’s Coffee Life Research Institute Group positioning: coffee communication, new notification group Community value: consultation and answering of pre-sales and after-sales issues; a gathering place for loyal fans.
Positive interactions among members to strengthen brand awareness; content value: synchronization Indonesia Phone Number of first-hand event information such as festivals and events Group welcome message/group announcement After users join the group, they send a welcome message as soon as possible, informing them of welfare activities and other information, so that users can understand the value of the community at the first time; group announcements usually release recent activities and rules.

Social content Yongpu's community is relatively active, and in the process of operation, it focuses on strengthening social attributes and weakening marketing. In addition to some daily social actions, such as check-in reminders, welfare activities, etc. What is more important is to guide users to spontaneously interact with topics, such as posting orders, making comments, etc. In addition, Yongpu’s other IP Uncle Iron Skin often appears in the community and interacts with users. It is understood that most users in the Yongpu Coffee community have repurchased more than three times a year.
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