President, why is there no Orange Route?

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In one of the latest editions of the  held every year in the Ciutat de les Arts i les , Elena participated with her Ribera project when she greeted President  Puig, on an institutional visit. And she, openly repressed, blurted out to the honorable Muda : "President, how is it possible that we have the Grail Route, the Modernist Route and we do not have the Orange Route?" He says with a laugh that the president agreed with him, and adds that he does not understand why Valencia does not boast more of its most international product. But when he sees every day how visits to his house, an orange temple in , have tripled compared to the pandemic. From October 2022 to June 2023, about 6,000 people have visited it. Origin of the idea “Just like I was going to see a cheese factory, wouldn't there be someone who would come to the orchard, paying, to see our house?” says Elena.

Its proposal draws on other ideas already developed in  such as visits to wineries, cooperatives or cheese factories. It was after visiting one of them, in Menorca, where Elena  a biologist by training, asked herself if “just Job Function Email Database as I was going there to see that, there would be no one who would come here, paying, to see our house. »And so it began. The orchard has belonged to the Ribera family since 1870 and its splendid garden had always attracted curious people and fans of Valencian landscapes who wanted to take photographs amid the aroma of orange blossom. The family even invited customers who buy their oranges online in the e-commerce that her sister created a few years ago, the parallel business of this proposal, to visit them. “You don't make money with oranges, and we thought we had to take advantage of that business,” confesses.



The Bover sisters, with the picked oranges that they sell in their e-commerce. garden by the river “In the orange purchase emails we invited customers to see the orchard and people came to take photos of the house, a stately palace from the 19th century. So we thought about setting up a website and started making small groups visiting,” this businessman remembers. This past winter, between three and four buses a day have arrived, with tourists from cruise ships, schoolchildren or from Imserso, which has allowed them to  the tourist business and enter, almost almost, into the low season, at the time of seeing and preparing the next year. On the orange route that they offer to their visitors they tell the story of the family, that of with the orange and even how it is planted, how many types of citrus trees there are and also the irrigation methods. Details of Valencian citrus culture that fascinate international tourists, mainly. They are 80% of your clients.