Examples of Ambush Marketing

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Over the last thirty years or so, several episodes of ambush marketing have occurred and some of these deserve particular attention.1984 OlympicsNot having the possibility of counting on the support of expensive public funding, for the organization of the 1984 Olympics held in Los Angeles, exclusive sponsorship contracts were offered to companies. Although the contract was awarded to the well-known Japanese company Fuji, the leading role of the event in the advertising field was played by the competing company Kodak .



The latter, acting completely legally, purchased so Special Data many advertising spaces broadcast on television during the event that it was remembered as the official sponsor.M icrosoft Vs SonyIn 2007, for the launch of the new Playstation 3 , Sony organized an extremely prestigious and expensive media event on board a boat on the Seine in Paris which was attended by many guests and dozens of journalists. During the event, another boat appeared exactly next to the Sony boat with huge banners on the sides advertising the new Xbox 360. Microsoft had therefore set an ambush for the competing brand, attracting the attention of all those who participated in the event itself. and who were walking along the Seine and took advantage of the exclusive media exposure which had entailed exorbitant expenses for Sony.





ConclusionsThere are numerous points of view on this marketing strategy, is it correct or is it part of a dirty trick? What is certain is that those who use it know what objectives to achieve and how to gain visibility from the public. Then ultimately the competition remains competition! And what do you think? If you have other examples of Ambush Marteking, please report them below in the comments.