The data shows the platform is powerful

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BB business-to-business brands and career-related industries are finding C Level Executive Email Lists success on the Microsoft-owned channel This is particularly true when their employees build personal brands and share their expertise on the platform We recently spoke to three founders in these industries who have seen phenomenal success on the platform by doing just that for more than just gathering a following too





While LinkedIn is the preferred stomping ground for BB marketers there’s potential for BC business-to-customer brands to gain traction there too BC company Lavender has helped cultivate personal brands on LinkedIn around their small team or hired people with big followings already behind them and takes advantage of the reach of their profiles plus their own brand account YouTube