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Digital PR is widely used in SEO campaigns to complement technical SEO and other offsite and onsite optimization efforts. How to do digital PR How To Do Digital PR A detailed explanation of how to run an effective digital PR campaign would require a whole other article but Ill try to cover the main points. Since the goal of digital PR is to d coverage from authoritative news and industry websites the first thing to keep in mind is that the content you create as part of your campaign needs to be truly valuable. Being newsworthy means that your content provides unique entertaining andor attentiongrabbing insight. It will help if you ask yourself what do journalists want before launching a new digital PR campaign. Data Most journalists cant keep up with new and unique data that supports or complements the story they are preparing. Reboot Digital PR StatisticsImage Source Reboot Digital PR Stats Thats why many digital PR professionals invest heavily in unique datasets andor processes to collect and analyze new data.


So if you have any unique inside data that a journalist covering your industry might find useful andor interesting make sure you send it phot editor to them as soon as possible. Creativity Creativity Brainstorming The competition for attention online has never been fiercer and the usual daily stories simply dont take up space or capture the attention of viewers on any news site. Journalists wont take on a story about a new product or service just because the PR team sent them information about it. You need to make sure your story stands out and demands attention. The only way to get really good at it is through trial and error. So organize regular brainstorming sessions with your team and start flexing your creative muscles. Graphics and data visualization Graphics Data Visualisation If you struggle to find unique data or creative ideas but you happen to be an expert in graphic design you could use this skill to your advantage.



To achieve maximum results all three elements unique data creativity and beautiful graphicsdata visualization must be combined in one campaign. However even using existing data and presenting it in a new or unique way can get quality links to your site. A few years ago there was a huge infographic trend where every SEO was using a visualization method to get links from top ranking sites. The Power of Infographics While this trend was taken to extremes it can still be effective if journalists in your niche are particularly hungry for compelling data visualizations that they already use and discuss. Outsourcing digital PR professionals Getting links through digital PR requires speed creativity time and resources. Many companies feel that they cannot keep up with news cycles or spend valuable time and resources on this type of link building while also doing all the other daytoday business activities even though it offers huge benefits. In such cases it would be worth considering hiring a digital PR agency that knows exactly what journalists want and how to get their attention.