Evergreen content this is content that

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It also gives you another chance to reach contacts who might have missed it the first time around. Improves website SEO: having multiple pieces of unique content with similar keywords will help signal to search engines that your website is an authority for a particular topic.


Presenting repurposed content on different Phone Number Data channels also multiplies the chances of earning backlinks to your website to improve your ranking in search engines. Makes it easier to scale content creation: repurposing content also lets you quickly increase the amount of content available on your website. Consistently publishing high-quality content is an extremely cost-effective way for businesses of any size to build relationships with prospects and improve brand authority.



What content should you repurpose Once you know the benefits of repurposing content, you might be tempted to start adapting every existing piece of content that you can. But to maximise the impact and usefulness of the content that you do repurpose, you need to make sure that it falls into one, and ideally both, of the following categories:  continues to provide value to prospects and customers over the long term. Unlike content about trending topics or news in your sector, it won’t cease to be relevant after a certain period of time.