Industrialists craftsmen and

Sabrina234

Administrations Goals Maximize the profitability of advertising campaigns by boosting sales on the various MATISERE websites For this the objective was to increase sales while remaining within a defined budget and allow the company to grow Target Matisere has chosen to target BB and BC audiences based on its product categories Google machine learning allowed us to target the right audiences at the right time through the use of automated campaigns and highperformance ads The strategy The objective of the campaigns was to generate profitability through MATISERE eCommerce sites with optimized Smart Bidding campaigns coupled


with generic search terms This strategy is accompanied by very interesting Dynamic Search Ads DSA campaigns for the advertisers wide product ranges Using these dynamic Google Search Network ads is an effective way to target people who are exactly searching for your longtail products These ads are suitable for advertisers with a website and a large inventory DB to Data because they target people based on the content on your site Ads are automatically generated from your website content saving you time while keeping your ads relevant With MATISERE in order to optimize Googles automations we have set up a dynamic DSA feed with proprietary technology developed by the JVWEB engineering teams Thanks to the script applied to these announcements the DSA feed is updated daily and





automatically The ad content is therefore always up to date and remains as close as possible to the offer available on the advertisers websites Alongside these campaigns we created specific longtail campaigns with low CPC to maximize profitability while developing SmartShopping campaigns Scale phase Once this ultracomplete mechanism was set up and optimized for one of MATISEREs websites it was applied to all of its websites The results With the help of our consultants MATISERE managed to increase its traffic by  through the SEA lever while increasing its turnover by  and  in ROI over the year thanks to targeting and optimized ads For this year he is renewing his confidence in our