This is the brand focused on the production and distribution

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Not to mention that it is one of the brands preferred by influencers. On the other hand, Inditex has been able to export its offer to online sales. And again, its logistics system makes the difference thanks to its online purchasing and home delivery system. Brand segmentation One of Inditex's most successful business strategies is market segmentation . This segmentation is based on specialized brands for specific markets. Each brand is aimed at a range of fashion styles. Each new brand helps to diversify Inditex's offer and, therefore, its markets and sources of income.


To simplify, the group has created a brand for each Belarus WhatsApp Number audience, thus expanding its repertoire of offerings for all fashion styles. the keys to the success of inditex What companies does Inditex have? Zara: the group's first company, focused on accessible but elegant fashion for all audiences. Zara Home: the brand specialized in home, furniture, decoration and remodeling. At the same time, the only brand that goes beyond the world of fashion. Bershka: focused on the young audience, youth fashion and urban styles for all tastes. Pull and Bear: casual fashion, retro fashion and avant-garde trends for young and not so young.





Tempe: footwear of all kinds for all ages and tastes. of footwear for all Inditex subsidiaries. Lefties: store specializing in low-cost clothing. Stradivarius: international fashion and global trends in women's fashion. Massimo Dutti: more sophisticated fashion, without losing sight of the urban focus. Oysho: brand specialized in women's fashion, elegant, modern and sophisticated fashion. What companies does Inditex have? Of course, it's not all good news. For example, since , Inditex has closed subsidiaries in different countries in a "business slimming" strategy.