It's easier for some businesses to reach this threshold,

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lLke a construction company or clothing company, but SEO efforts add up over time as you increase your site's organic reach. 2. Time to achieve return on investment Businesses are also hesitant to determine whether in-house SEO efforts or outsourced SEO services are worth it because of the time it takes to see a return on investment. On average, it takes three to six months (or sometimes six to twelve months) to see a return on your investment. The good thing is that once SEO starts producing ROI, it works 24/7 for you.

In comparison, paid strategies like PPC require 24/7 funding to generate a return on investment. If you pause your campaigns, sales stop flowing into your business. On the other hand, if you publish your SEO content, it will continue Australia Phone Number Data  to generate traffic and sales (as long as it ranks well). 3. The story Some businesses are also hesitant to use SEO because of its past, when moonlighting SEO tactics were popular.




These tactics included keyword stuffing, buying backlinks, targeting misspelled keywords, and other strategies that no longer work. If you're doing SEO in-house, your team can commit to white-hat SEO , which emphasizes reputable practices for optimizing a website's SEO. If you are outsourcing your SEO efforts, you can research and review agencies before signing to check their approach to SEO.