AI as a writing tool is changing the paradigm

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These movements of big tech are causing irreversible changes in marketing. Experts say that as retargeting campaigns become more difficult in the cookieless era, companies must have the ability to secure and utilize first-party data and zero-party data as part of the countermeasures, and strengthen D2C (Direct to Consumer) channels and on-media channels. Emphasize that you do it. In this situation, corporate marketers need to build content assets that can provide consumers with the information and creative they want, as well as SEO (Search Engine Optimization) that can provide this on the channel where consumers want it, when they want it. There is a high level of interest.


Increasing interest in “SEO” confirmed by Google Trends] English expression corresponding Cambodia Phone Number Data to search engine optimization What is SEO from Search Engine Optimization? SEO allows search engines to easily discover (discover) websites and web pages, read them without exception (crawling), index them with the correct topic (indexing), and expose them at the top of the search results page (ranking), thereby naturally attracting It refers to a series of operations that improve the structure and content of a website or web page by considering the characteristics of related search algorithms to increase the quantity and quality of traffic. In fact, SEO is a prerequisite for content that needs to be exposed, so marketers' concerns amid changes in various digital marketing environments ultimately boil down to how to efficiently build quality content in this changing environment. With the advent of.




AI based on very large language models that can quickly and easily write down large quantities of high-quality content, the content creation process has been automated and the ability to quickly create personalized content has become available, but in reality, AI-based writing is becoming more popular in the marketing field. It is a matter of checking whether it is useful. The potential of AI as a writing tool The potential of  of marketing, especially content and creative production. These tools go beyond simply generating text and are proving that they can produce commercial-level images and videos with the desired action in the desired style. In particular, in conjunction with the advancement of data analysis technology that finds consumers' intentions hidden behind consumer behavior, these tools are optimized in terms of SEO and have a variety of styles that can achieve high rankings in search results while accurately matching the intentions consumers are asking brands.