Discover what ambush marketing is

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Discover what ambush marketing is and Why it causes so much controversy Ambush marketing has generated many controversies, mainly in sporting events, but do you know its essence? Find out right now in our article! ambush marketing In today's article, we talk about marketing deceptions . But don't worry! This also has a lot to do with the concept and practices of ambush marketing , and later you will understand why. However, before delving fully into the topic, it is worth doing a little reflection. Big events, like the World Cups, the Olympic Games and the Super Bowl, tend to stir the emotions of fans, the interests and routines of millions and billions of people around the world, right? The brands that sponsor or exclusively support these great events have very valuable advertising space.

In fact, they use these environments Telegram Number Data to control the monopoly of consumption and exposure during programming. ADVERTISEMENT So far, nothing special. After all, these brands paid for this exclusivity. But what about those who are not official sponsors of these events? What can they do to get the public's attention? That's where some artifice (which can be good or bad) and ambush marketing come in. Below, you will better understand this concept, the main examples and possible punishments for those who practice it.



Follow us! Ambush marketing concept classic examples Are there sanctions for this practice? Challenges of ambush marketing Ambush marketing concept Ambush marketing can be understood as a set of parallel advertising actions, direct or indirect, carried out by non-sponsoring brands. It's about taking advantage of the visibility, movement and consumer interest generated by large events, even without sponsoring them . Typically, this is a strategy used by brands that compete directly with the official sponsors of an event or program. To better understand ambush marketing, this concept is subdivided into two categories: Partnership Marketing Ambush Intrusion marketing ambush Find out more below.