How B2B Brand Storytelling Can Benefit Your Brand

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There once lived a valiant B2B marketer named Lance. Even though he was incredibly clever, he had been tasked with a particularly arduous mission. His assignment was to create compelling content about one of the most boring products to ever be sold at the market. Not only did he have to write interesting content, he had to create a lot of it. Lance discovered a magical secret nearly as old as time, which was that every buyer persona loves a good story.

By switching his approach from simple information Iran WhatsApp Number Data to a narrative, and by creating heroes and conflict, his audience grew. This new audience wasn’t just there to listen, and suddenly the company’s sales were higher than ever before. His boss was so pleased he was given an enormous raise, which was enough to buy the shiniest steed in town. brand storytelling Image source: Marketoonist Stories aren’t just for children. If there’s a single factor that united B2B and B2C buyer personas regardless of their demographics, it’s a love for the narrative.



Leveraging people’s natural affinity for brand storytelling can transform your content marketing strategy, allowing you to produce content with a natural power to engage your audience. In fact, investing in telling tales could be the most brilliant move you make in the months to come. According to Monte Lutz of Edelman Digital, as companies begin to adjust to the real-time nature of content marketing, it’s easy to lose track of your core brand narrative.