From the perspective of model changes

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In the earnings conference call, Alibaba International Digital Business Group stated that judging from the current data, the user experience and retention of the Choice business are better than before, and there will be better returns in the long term. Next, it will be the first priority for growth. . AliExpress implements a semi-managed model, which opens up logistics capabilities and traffic resources to this group of POP merchants, and also supplements


the platform's POP business model. For the platform, after Malaysia Phone Number Data merchants choose semi-managed and fully managed models, the platform is responsible for logistics, which can ensure users' logistics fulfillment experience and provide a better purchasing experience. Merchants can focus on their own product development and product operations, and spend more energy on building product competitiveness and brand influence. It is precisely because of these





characteristics that Alibaba is increasing its investment in semi-custodial services. In addition to AliExpress, Alibaba International Station has also launched a semi-managed model and has begun to attract investment. It is mainly aimed at merchants who have ready goods on hand. It also attracts new customers overseas such as retailers who want to purchase ready goods simply and conveniently. , providing them with more certain services such as on-time delivery, fixed price, and after-sales guarantee. , cross-border e-commerce players are now focusing more on building core barriers.