This has a positive effect on the conversion rate

inoccotepola222

It also provides authenticity and a more intense impression so that the buyer on Amazon perceives the brand. When I shop on Amazon myself, I find that A+ Content provides authenticity and knowledge and helps me make my purchasing decision. Amazon can easily overwhelm you with its abundance of offerings, so the A+ content can be helpful. Amazon likes it when we have A+ content, which I spend a significant amount of my working time creating. This content gives us a little more leeway and we work very closely with the brands to create it. Not all buyers look at the product features list, so they may miss some product features and benefits.


A+ Content is therefore a good way to present this to them in a more HK Phone Number creative format. 95% of Amazon shoppers view all images. With the B+ function, we therefore use additional images in which product features and benefits are superimposed on the image. Amazon A+ Content Example of Amazon A+ Content We revised our content strategy last year, went through all of our A+/B+ content, set up new brand shops, re-translated everything, etc. This makes it difficult to pinpoint the one specific piece of content that worked best because that everything took place in a similar time frame. We work very closely with the brand teams and use their ideas for brand marketing.




These ideas arise through extensive research, engagement with the markets and conversations with our buyers. The brand teams do all the work and produce great images for us. My colleague Louise and I then have to determine how best to use them for Amazon. We have an in-house advertising agency that bridges the gap between what we want for Amazon and what the brand has developed. The agency combines both, and this collaboration has proven very successful. Ian:You've touched on it briefly in some of your answers, but what methods do you use to help shoppers find your products on Amazon? Jessica:Rule No. 1 on Amazon is to be easily found in searches and to make the products discoverable.