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Fire Customers When Necessary You need to know when to walk away from a customer . If a prospect or existing customer exhibits any of the following, you need to fire them: Bad Product or Service : No SEO can fix a garbage product or service. No trust : Clients who reject every post you create, over-criticize your writers, and constantly put your strategy on the back burner make it impossible for you to get results. Poor Culture Fit: Avoid clients who are not aligned with your business goals, missions, or company culture.
You can only fake it for so long. And everyone will be mad at you for trying. Turning down money can be difficult (especially if you started as a freelancer and are used to a feast-or-famine mentality). However, it is better to protect the integrity of LOB Directory your business and your team than to allow customers to undermine the foundation of your business. And it's not worth burning through your staff or risking other customer relationships to keep a bad customer. Drink the Kool-Aid If you are a digital marketer, you need a great website and incredible content. If you don't have these, how can you expect your customers to invest in SEO? There are so many great SEO agencies out there that are terrible at marketing themselves. Websites are nothing more than a digital business card (if that). There may be several unsuccessful content attempts. But that's all. Don't be that SEO agency.
Creating content that stands out in SEO is difficult because our market is oversaturated. There are so many great marketers and businesses that own this space. As a result, it can be easy to give up and think that you should focus your efforts elsewhere. Don't do that. Instead, create content specifically tailored to your niche. You may not rank for big keywords with tons of volume, but you'll be building the assets your prospects and customers need. |
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