Direct deals made on ad platforms exclude the long chain

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When you use CTV, the monetization opportunities are vast: Cooperation with advertisers on your terms CTV ad buying can be performed via direct (Private Marketplace) and indirect deals (Walled Gardens).  of the third parties and additional expenses you have to pay. Using the platform, you are welcome to communicate with brands directly and be the one who decides all the campaign aspects and tracks the process. You choose partners and build relationships with them. Various ad formats for content monetization


With an advanced CTV monetization platform, you don’t have Vietnam Email List to choose between your business objectives and your audience’s viewer experience. Publishers can deliver amazing ad content in numerous creative formats that support both these needs. CTV platforms encourage you to deliver custom-made ads, in-stream rolls, and even ads with implemented QR codes. The latter is very interactive – viewers can scan the code to visit advertisers’ online shop or website instantly.





The variety of formats allows publishers to choose the one that suits their business. Tailor-made settings CTV ads are highly customizable. You are the one to readjust them in any way regarding previous performance and the freshest media trends. Choose the moment to deliver ads, add interactive elements, and use customers’ data to reach an incredible level of targeting. Customization, numerous available formats, and fruitful deals with advertisers increase publishers’ chances to get the most of their ad inventory.