your search terms will be exactly the active keywords

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They have the virtue of giving their creators very little work and taking advantage of artificial intelligence. On the other hand, they are very opaque campaigns, and if they have performance problems we will not be able to know what is happening or how to solve it. Then you may want to go back to manual campaigns, if they haven't already been removed. T Conversion rate: relationship between the clicks obtained and the conversions generated by those clicks.


The conversion rate is something that we must Antarctica Email List follow very closely in SEM campaigns, although you must keep in mind that it is not explained solely by the campaign, there the landing page will be decisive and sometimes the SEM technician does not control it or have any impact. Search terms: for search campaigns, these are the queries that have actually printed the ads, that is, what exactly a user has typed in the search engine to get our ad.




If we use exact keyword matching, If we use broad match terms, you will see how people come to your ads through very diverse searches, and it is possible that some of them do not interest you, in which case you should incorporate them as negative words. Transaction: is a type of conversion, which corresponds to an online purchase through a website, online store or other platform.