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Can anyone be a traffic manager?

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Can anyone really be a traffic manager? Is there a standard? I've made you curious, so watch the video below!


Can anyone be a traffic manager? This is a question I like to answer when people ask me about this subject.

Anyone can be a traffic manager as long as they have these qualities
To be a traffic manager, you basically need to have three main characteristics:

Be analytical
You need to learn how to read and interpret numbers. Because it is based on numbers and metrics that are presented, regardless of the platform you are using to manage your traffic. They will tell you whether you are rcs data nigeria well or badly, which does not necessarily mean capturing leads or making sales. There are several metrics that provide more information than the number that appears at the end.

For example, I want to know what the cart abandonment rate is, what the ad click rate is, and whether or not the ad is attractive. So, to improve your results and achieve the goal you want to achieve, you have to learn how to read and interpret these numbers. So that you can adjust the direction of the destination you are aiming for.

Be multidisciplinary
It is not enough to just learn Google and Facebook. The main point you need to address is people. You need to send the right message to the right person, according to where they are in their purchasing journey. So you have a way to communicate with people who have never heard of you, a way to communicate with people who already know your solution, another way for people who are considering buying from you, and another way to communicate with people who are already your customers.

Therefore, it is not just about pressing the button. You need to think and understand how people work, what your consumer's behavior profile is like, so that you can achieve your results. Traffic is not a miracle; traffic is about accelerating, bringing the discovery process closer to a person who wants to buy from a company that has something to offer.

Resource
Since you really need to invest money to put your strategy into practice, there are many people who end up not having enough resources to be able to promote their own product or learn in practice how it works.

How to have investment
So, what is the best alternative for you to overcome this barrier that is the investment factor? Working for other people.

Work for a company, attract customers, and learn from other people's money. Of course, in a conscious way, you are selling your service and if it is done well, it will increase customer satisfaction and this will bring new customers as well.

That's why it's important to focus on these three points: be analytical, multidisciplinary, and have resources. If you fit into these three or have a tendency to fit into two of these points, you already have the profile to be a traffic manager. Therefore, start a partnership of trust with your clients, your company, or yourself in the medium to long term.



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